I loved reading this! Thanks again! Personally, I’m balancing grad school, a full time job, and blogging with real life. I thank God for people who know how to and want to share their knowledge ! I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! <3. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. After I post the photo, I remove it from the ‘To Post’ folder so I know how many photos I have left to post. Once the email message box is populated with the content of the template, make necessary changes to the text as needed, and click Send from the bottom of the page to send the collaboration mail to the influencer. Say you do. I appreciate it . But it’s up to you to ask the brand for their goals, timeline, and budget. Plan your content, post it to Instagram and see the profits roll in! Before you agree to any terms and conditions, here are a few things you can do when a brand first reaches out to you: When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. These campaigns come in a variety of forms, depending on the brand’s budget, needs, and goals. For example, if you’re a blogger don’t just target people who like blogging. So say these companies reach out to you, and you now have to contact them. Thank you again! I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. ). When a brand reaches out to you, that means they see value you in who you are and your work. © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us. My name is Kat Gaskin (@katgaskin) and by trade I’m a graphic designer turned content creator and solopreneur. You should ask the brand how many social media posts they want. Thank you so much for this post, Emma. But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. Your first step should be to understand the brands specific need, wants, and asks. Message the brand on Instagram and mention that you’d like to get in touch regarding a possible collaboration–the social contact is often on the PR team, but if not, they will definitely have the email address of the right person to get ahold of. Please help. And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. Instagram is powerful. In 2018, I brought in $10,000 in revenue on top of my full-time job and grad school in aerospace with my blog and Instagram. For instance if a swimsuit company reached out and I hadn’t worked with a swimsuit brand before, here is what I would send: Hi Brand! An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. I have a fairly new blog and instagram. Spend a few minutes customizing the message and you’ll triple your chances of receiving a response. Maybe you and the brand can host a giveaway together? My posts always have a strategy. If the brand refuses to pay or says they don’t have the budget to support the influencer campaign, you can either pass up the opportunity OR ask the brand how you can both co-promote each other on Instagram, Instagram stories, or other social media channels. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. Behind the Feed is an interview series featuring amazing Preview app users. It also takes time for product to be shipped to you so that’s added on to the timeline! Hi Emma I wanted to thank you for writing this post! The key is to be VERY specific with who you want to target. Find a blogger or brand influencer you want to work with. I have a notes on my iPhone (Android users can user Evernote) called ‘Captions’ and each account has its own note. Hey Emma, thanks a lot for that article! Thank you Kat for taking us behind your feed! In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Plan your content, post it to Instagram and see the profits roll in! In fact, last year The Content Planner account only had 3,000 followers. The most common types of Instagram influencer campaigns are: 1. Does the brand only want a mention on Instagram stories? I learned alot! How to promote your shop using Instagram? For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. At other times, a direct message on Instagram may also work. Influencer Marketing Hub Money Calculator, How to Negotiate (Paid) Brand Collaborations, 7 Tips for Your Next Self-timer Photo Shoot, 7 Tips for New Bloggers & Influencers in 2020, Wedding Update: Our Fall 2020 Wedding is Postponed, how to collaborate with brands on instagram, How to reach out to brands as an influencer, What to Do When a Brand Reaches Out to You. I still have a question, how to ask for paid collaboration? I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. It's important to find someone you want to … Some brands may ask for the photos you take and produce to repost on their Instagram page. If you are new: Welcome! I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. I got my first brand collaboration email and I had no clue how to go about it. You’ve spent the last few weeks, months, or maybe even year building up your blog, Instagram, or YouTube channel and now you feel like you’re finally being recognized for your work. You’re so excited that a brand finally reached out to you! I wasn’t really sure what was going to happen, but had a vague idea. Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Enjoy! But now I know for the future. If you have a business or brand, you can’t afford not to be on Instagram. Very helpful. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. Instagram Collaboration Message. This way, I’m maximizing my online growth by hitting on all aspects of content marketing. Your first step should be to understand the brands specific need, wants, and asks. It’s an effective way to grow your brand, connect with your exact customer and make sales. I have been asked a lot about how I started working with brands and making money with my instagram. I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. This was so helpful thank you for sharing!! But don't hesitate. Wondering the best way to contact a company? Photo by Callie Morgan on Unsplash. I’m glad I stumbled on your post. Once I edit a batch of photos, I’ll transfer them from my laptop to my phone using Airdrop and file them into their respective ‘To Post’ folder. Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. I also designed the planner, but I swear I’m not biased . Check out the Content Planner (Instagram and website) and Salty Pineapple Shop (Instagram and website). Look for brands on a similar playing field in terms of size and reach, and develop plans that are a clear win-win. How to use Instagram to sell? We are a community of over 400,000 Instagram lovers. Different brands prioritize different things on their influencer campaigns. Thanks in advance . Thanks Emma for this post! Hi there! Was it a clothing brand who reached out to you? This is very exciting, but a little nerve wrecking lol. Quote, storytelling, generating comments, motivational, giveaway, promotional, a photo of me…). I live a laptop lifestyle and run 2 eCommerce businesses while feeding my tropical wanderlust. So, make sure that your brand is on-brand with their brand before reaching out. So ask the brand when they expect the Instagram or blog post to go live. Brands know that influencer marketing works, and that Instagram is the best place for it. When your business collaborates with another brand, it's one effective way of marketing. In The Content Planner, I write down short caption themes for when I need to share something on set date (Ex. Simply google the company name plus “press release.” If you want more Instagram tips for your business, click here. I alternate between different types of content and captions (Ex. This way, they HAVE to answer. As a planner addict, content creator and online business owner, planning my content is an absolute MUST. Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. I had no idea when and how to start charging. This was so helpful as I woke up THIS MORNING to my first ever (legitimate) brand deal email. Here are a few examples of my original work on both Instagram and my blog: Behind the Scenes of the Perfect Instagram Post | Instagram & Blog Post, Thousand Steps Beach | Instagram Post 1 & Instagram Post 2, I actually have never partnered with a swimsuit company, so this is probably what I would send over! You can also use Social Blue Book to figure out your rates. Instead of a set schedule, I have a feed structure I like to stick to where I alternate between types of content that achieve different goals (increase likes, generate comments, click a link, gain followers, etc.). HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). Hey! ‘To Post’ has a list of captions that I’ve written ahead of time. It really helps, I just got asked for a first partnership on instagram and I really didn’t know what to ask them! In the note, there are 2 sections called ‘To Post’ and ‘Posted’. Influencer marketing is a trending topic in content marketing. I’m 100% self-employed and never want to retire. You’ll be much more successful in sales if you know EXACTLY who you’re selling to. It was with an incredible jewelry brand from Oahu, Tidepool Love. Required fields are marked *. You can just enter your Instagram name and gives you a range of where to start charging. Post loop giveaway at 2pm ET). I am a new travel blogger and I am being contacted by companies. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. If the account content strategy is effective, these followers will become customers, likely within a short period of time. In terms of a content plan, I’m SO glad you asked! This has been super helpful . Then in my response, I go in for the kill and ask if they want to collab. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. Either I slide in the DMs, send a quick email or both! I decided to switch my Instagram from a private account to a public account. I really hope you found this interview useful and that it gave you even more motivation and inspiration to boost your shop on Instagram. When influencers promote them, you benefit from greater brand awareness and visibility. My content plan is a guide that I constantly tweak, sometimes even months ahead of time. I shoot and edit a bunch of photos all at once at least every 2 weeks. If you haven't tried it, you're missing out. When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. I can access these notes from both my laptop and phone, so whenever a thought, idea or quote comes my way, I immediately write it down. Such great information, this really helped me to determine if I want to do it. I don’t know if that’s a weird question to ask HAHA. Meet Kat Gaskin, the solopreneur behind the Salty Pineapple shop and the famous Content Planner. If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. The one thing that remains the same for my accounts is that I only post what I like. Biggini Shoot • Collaborating with brand ambassador of Maharani Beer from Indore • Also, Pravesh Rana deserves an applause here! When I’ve contacted them, I make note so I can follow up later. It’s also completely FREE. I keep it short. Lol, sorry, I’m lost! My name is Emma. They earn money when they successfully get people to purchase products from the company using their personal promo code. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. I made sure that the monetary payment was fair because the brand planned to use my content outside of social media. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Don’t just paste a boring template that has no personality. Use a DSLR if you can and shoot in natural light. Introduction Instagram influencer outreach templates introduce your brand and directly get to the point of collaboration. I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. It is really helpful. Instagram influencer marketing is all the rage, as you already know. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. These templates can help in quickly marketing your brand on Instagram. Since 2013, but I didn’t start putting an effort into growing my account until 2014. It’s also completely FREE. If you have a business or brand, you can’t afford not to be on Instagram. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. We’re here to share our story and tips. The best way I’ve found to do this is on Twitter and Instagram. I run 3 very different accounts, which all generate income for me. I wish I knew all of these tips before I took my first brand deal. Image via Instagram. What a nice post dear! You can send your original work. Some brands want to drive reach while others want to drive followers to their site. High-quality lifestyle photography. The more specific you can be, the better. If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. You may not always get a name (though sometimes you do — yay! THANK YOU. Working with brands on Instagram without a blog. Grab my list of … Brands have the budget to pay you for your work. I wanted to reach out to see if you would be interested in chatting about a collaboration with my business, [INSERT YOUR BUSINESS NAME]. Extremely helpful! Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. It really depends on the influencer’s preferences. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. The worst thing that could happen is they say no. A brand reached out to me today asking to do a collaboration and I dont have a huge following background. Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. While other brands plan on using the photos to publish on traditional media (newspaper ads, fliers, etc.) After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. We will briefly mention when and to whom you need to send this or that template. Are they upfront in their offer and Instagram ‘collaboration’ plan? Send a perfect collaboration email. AND if I absolutely love, love, love the brand and this partnership is going to help me grow and expand Emma’s Edition. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. Thank you for sharing with us! I have to see if the timeframe the brand is asking for is reasonable. She is going to tell you exactly how she manages her Instagram to collaborate with brands and promote both of her shops. Instagram is powerful. Kat is using Instagram to grow her brand and businesses. How to Collaborate with Influencers: Tip #4. Typically I’ll go back and forth with company/brand to get all these questions answered. You’ll be driving tons of great traffic towards your site, but you won’t convert any of your followers if they can’t quickly and easily purchase your products. I now feel more comfortable working out my own deals. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. With multiple influencers in a blogger collaboration, 10 Everyday tips you can to! Address will not be published hi Emma I wanted to thank you so much for this post Emma... Be short, sweet and to whom you need to share both and. 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